Ordinary men learn from their own mistakes. Wise men learn from the mistakes of others. If you are considering selecting a wholesale UK supplier, it is important to know that there have been scores of retailers who did it before you. It is also important to acknowledge they were as confident as you are today. However, they faced certain unforeseen circumstances. Some of them crashed, others survived. But, either way you have a checklist of mistakes to avoid, which their experiences have given. The top four such mistakes have been listed below:
• Considering Only Prices:
Retailers have a habit of picking the wholesale suppliers that have the lowest list price. This makes them feel as if they are conducting their business smartly. However, they are not aware of the fact that what the wholesale UK partner charges you is not the only cost. There are other costs, which are associated with their inefficiency as well. So, look for the supplier that has a higher degree of reliability in their operations. This will lead to better profits in the long run.
• Failing To Set Up Communications:
Once a wholesale UK supplier has been selected, newbie retailers feel like their job is done. They have now hired someone to take care of their worries. This is not the case. All you have done is selected a partner. Now you have to set up a communication network keeping the flow of your operations in mind. This will help tackle the issues as and when they arise. Your system must be capable of consistently delivering whatever you have promised to your customers.
• Not Monitoring Orders:
You also need to ensure that you continuously monitor your orders especially in the early stages. You are not very sure about the way the wholesale UK supplier functions. If you are dealing with dropshippers, make sure you keep a track of the quality of the goods they are supplying and whether they are sending their promotional material in your packages. Also, have clear guidelines on the service level agreements. You must be able factually to determine what is acceptable and what is not. Also, the consumer redressal mechanism must be well laid out and rehearsed to avoid giving your customers hiccups.
• No Backup Plans:
If you are dependant on one wholesale UK supplier for your need, you are heading for trouble. It is essential that you have more than one option. In business, things rarely go as planned. Start dealing with multiple dropshippers. This will bring more certainty and variety to your business. However, ensure that your service is standardized.
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